Case Study

From harsh winters to seamless logistics: Molesworth Farm Supply Ltd. leads the way in Canada

Challenges

Before finding the right fit, Molesworth Farm Supply tested various inventory monitoring solutions — from radar and lidar systems to scales and manual checks. But none delivered the right balance of usability, affordability, and impact.
High-tech systems were expensive, hard to install, and didn’t hold up in dusty agricultural environments. What MFS truly needed wasn’t pinpoint precision — it was reliable, scalable support to streamline feed deliveries, reduce urgent trips, and keep operations running smoothly, even in the heart of a Canadian snowstorm.
In Ontario’s harsh winters, with frozen roads and widespread farms, the team was spending too much time reacting instead of planning.

Results

Deploying BinConnect marked a turning point. Molesworth Farm Supply Ltd. became the first Canadian feed supplier to adopt this patented, non-intrusive, maintenance-free technology, designed for all types of feed bins — no wiring, no climbing, and fully remote. Hundreds of sensors were installed in under 30 minutes per site. Farmers now use a mobile app to anticipate upcoming needs. Internally, MFS gained a centralized view of stock and automated orders to ensure steady supply — even when snow made travel nearly impossible. What began as a search for simplicity became a strategic edge — and a clear proof that reliability beats complexity, especially in the field.

At a glance

600 sensors

deployed across Ontario farms

1250

bin refills/month managed via BinConnect

About Molesworth Farm Supply Ltd.

Founded in 1977, Molesworth Farm Supply (MFS) is a family-owned business based in Molesworth, Ontario. The company provides high-quality feed, minerals, and custom nutrition services for pork, dairy, beef, and poultry producers across Perth and Huron counties—two of the most prominent livestock regions in Ontario. Known for its strong values, community engagement, and customer-focused approach, MFS continues to evolve by integrating innovative tools and offering expert on-farm support to help producers achieve their goals efficiently and sustainably.

"This was more than just a tech upgrade. We wanted a system that worked in real life—with farms in remote areas and winters that get seriously tough. It’s changed the way we manage logistics."

"Having that data in my pocket makes a huge difference. I don’t have to guess or wait—we know when we’ll need feed and deliveries just happen. It’s simple, and it works."

Built for Canadian winters

The deployment at MFS was a test of endurance. Between sub-zero temperatures and rural conditions, the system had to prove its resilience. It did. With no wires, no climbing, and no on-farm internet required, Nanolike’s solution performed consistently—even when the weather didn’t.

Smarter supply, happier teams

By centralizing inventory data and using alert systems to prevent empty bins, MFS reduced pressure on drivers and planning teams. Thanks to the BinConnect app, farmers can place orders in just a few taps, and both sides receive an immediate confirmation—simplifying coordination while ensuring peace of mind and continuity of supply.

Visibility that builds trust

24/7 inventory updates and forecasted stock levels gave MFS a new way to serve their customers. For farmers, the mobile app became a reassuring tool. For MFS, it became a powerful way to build loyalty and stand out in a highly competitive market.