Case Study

No more late-night calls: B-W Feed digitizes bins to take control of delivery planning

Challenges

With a growing customer base and over 150 feed bins to manage across rural Ontario, B-W Feed needed a better way to coordinate deliveries. The team was often in reactive mode — rushing to fill empty bins or rescheduling deliveries due to overfilled ones. For Chad Bender and his sales reps, relying on phone calls, rough estimates, or unexpected client needs created stress and unnecessary mileage. The stakes: fuel efficiency, night deliveries, and customer satisfaction.

Results

Since deploying the system in 2022, B-W Feed has seen a transformation in daily operations. No more late-night emergencies. The phone doesn’t ring at random hours. Sales reps know exactly when to deliver, and farmers feel reassured. Internal coordination has improved across scheduling, dispatch, and sales.

Drivers no longer waste time visiting bins too early, and the guesswork is gone. The platform has become a key tool for delivering better service and optimizing feed truck usage — all while keeping flexibility for farmer-managed bins.

Key figures

150+

Bins equipped across Southern Ontario

75%

drop in unexpected, last-minute deliveries

About B-W Feed & Seed Ltd.

Located in New Hamburg, Ontario, B-W Feed is a family-owned and operated feed mill serving livestock producers across Southern Ontario. Founded and still run by Chad and his father, the company embodies a deep-rooted commitment to local agriculture and close farmer relationships. Their services include custom feed manufacturing, bulk delivery with their own fleet, and nutritional support tailored to the specific needs of poultry, cattle, rabbits, goats, and more. Whether operating under scheduled programs or on-demand calls from farmers, B-W Feed has built its reputation on flexibility, responsiveness, and a hands-on approach to feed logistics. Their success is grounded in transparency, trust, and a deep understanding of the realities faced by modern livestock producers.

“Before BinConnect, we only knew something was wrong when the bin was already empty or too full. Now our reps know exactly when bins need to be filled, and we’ve cut 75% of those last-minute deliveries. I don’t get emergency calls at 10pm anymore, and that alone is a huge win. It took just a couple of deliveries to calibrate the system. Since then, it’s been simple, reliable, and it helps us plan much more efficiently.”

“From the very first discussions, B-W Feed showed a clear, no-nonsense vision of what they needed: something simple, reliable, and scalable. Their hands-on feedback helped us shape a solution that fits daily logistics, not just theoretical use cases. It’s the kind of grounded partnership that pushes our product in the right direction.”

From trial to full deployment

B-W Feed began with a few trial installations following a local reference. The results spoke for themselves: fewer emergency deliveries, smoother coordination, and less pressure on the team. The company didn’t need to compare dozens of options — the cost-efficiency, simplicity, and direct impact of the solution were enough to convince them. What stood out most was how the technology focused on the essentials: weight-based monitoring with clear, actionable alerts. Today, the majority of customer bins are equipped, and new installations continue based on evolving needs.

A practical tool for sales, logistics and farmers

The system is now used daily by sales representatives and the logistics team to monitor inventory, configure alerts, and coordinate deliveries. Both the web and mobile apps support their workflow. Farmers also have access to the mobile app, making feed levels transparent and easy to follow. Everyone sees the same data — which improves planning, avoids misunderstandings, and reinforces trust.

Strengthening internal adoption and long-term habits

Now that the solution is embedded in daily operations, B-W Feed is focused on making the most of it. Teams are refining how they use alerts, plan routes, and collaborate based on shared insights. Once calibrated, the system requires little attention — it simply works. The priority is no longer scaling, but strengthening habits and extracting ongoing value from a system that’s become part of the routine.